Classification

Strategic Categories

Each category states the market problem it addresses, the asset thesis behind the names held within it, and the applications those names could support.

The Local Internet

Addressable positions for place-based networks

7 published 02

Business Records

Canonical records for entities and their attributes

7 published 03

Presence and Visibility

How an entity appears across surfaces and answers

5 published 04

Local Information

Organised information for a place

6 published 05

Marketplaces and Directories

Names that organise supply and demand

4 published 06

Geographic Networks

Country, state, county, city and community coordinates

7 published 07

Search and Discovery

Finding entities, places and offers

3 published 08

APIs and Data

Programmable access to structured records

1 published 09

Knowledge Graphs

Relationships between entities, places and topics

1 published 10

AI and Agents

Machine access to local and business information

4 published 11

Citation and Citable Infrastructure

Being the source that gets cited

4 published 12

Digital Surfaces

Where records become published experiences

3 published 13

Publishing and Media

Editorial and audience properties

1 published 14

Reviews and Reputation

Signals of trust attached to a record

3 published 15

Events and Happenings

Time-based local activity

3 published 16

Savings and Offers

Promotions attached to local supply

2 published 17

Advertising and Promotion

Paid visibility across owned surfaces

7 published 18

Storefronts and Commerce

Transactable presence for local supply

2 published 19

Agencies and Business Services

Serviced delivery for local businesses

1 published 20

Deployment and Licensing

Repeating the architecture across markets

3 published 21

Strategic Domain Commerce

The practice of transacting strategic names

6 published

Asset and deployment classifications reflect current internal records and may change as the portfolio develops.